Just posted a new blog about the repositioning of the Aer Lingus brand.
http://www.blog.basini.com/2009/12/dont-change-what-you-do-change-your.html
Please share with others and if you have ideas and thoughts, please comment.
Justin
Don't change what you do, reposition your brand to create value
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DON"T CHANGE WHAT YOU DO, CHANGE YOUR BRAND POSITION
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