LEADERSHIP: FROM SHAREHOLDER VALUE TO STAKEHOLDER VALUE

I have just finalised and agreed my topic at the 3rd annual CMO Conference in Zurich on 30th September which will be:

Leadership in Marketing: from shareholder value to stakeholder value

I’ll be covering the following questions.

  • How do businesses and brands build and rebuild the trust of consumers and society?
  • How do businesses and brands respond to the changing landscape of needs?
  • What is the role of brands and marketing in answering the challenges of sustainability?
  • How do we as leaders put humanity back into business outcomes?

I’m hoping the session will be thought provoking and interactive. I will explore several significant leadership challenges for business, brands and CMOs namely the need for more balanced outcomes from business as we move from a ruthless shareholder view to building stakeholder value. The battle for leadership in business and brands is increasingly being fought on a landscape that is intrinsically linked with sustainability and transparency in an effort to build and rebuild the trust of people and our society.

The session will include a presentation of the findings of my in depth study
into trust, humanity and sustainability, case studies of emergent best
practise and discussion amongst the group around some fundamental strategic questions.

I hope to see you there but if not then sign up to my RSS or email feed – it’s free and easy – and you will get a copy of my presentation with audiocast.

Thanks

Justin

Mail me: justin@basini.com
My website & the RE:Thinking Marketing & Brands blog:http://www.basini.com/
Follow me: www.twitter.com/justinbasini

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Justin Basini

Entrepreneur, author of Why Should Anyone Buy From YOU?, blogger (www.basini.com), business, brand and marketing thinker and do-er, husband and dad

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