I have just finalised and agreed my topic at the 3rd annual CMO Conference in Zurich on 30th September which will be:
Leadership in Marketing: from shareholder value to stakeholder value
I’ll be covering the following questions.
- How do businesses and brands build and rebuild the trust of consumers and society?
- How do businesses and brands respond to the changing landscape of needs?
- What is the role of brands and marketing in answering the challenges of sustainability?
- How do we as leaders put humanity back into business outcomes?
I’m hoping the session will be thought provoking and interactive. I will explore several significant leadership challenges for business, brands and CMOs namely the need for more balanced outcomes from business as we move from a ruthless shareholder view to building stakeholder value. The battle for leadership in business and brands is increasingly being fought on a landscape that is intrinsically linked with sustainability and transparency in an effort to build and rebuild the trust of people and our society.
The session will include a presentation of the findings of my in depth study
into trust, humanity and sustainability, case studies of emergent best
practise and discussion amongst the group around some fundamental strategic questions.
I hope to see you there but if not then sign up to my RSS or email feed – it’s free and easy – and you will get a copy of my presentation with audiocast.