Thinking.Doing

Apple Rumors: The iPhone 6, the iWatch and the Apple innovation engine

Posted by in Advertising, Marketing, Technology

What and when will the next iPhone appear and will it be the iPhone 6? I blogged back in October 2011 at the disappointing launch of the iPhone 4S which was Apple's first major product launch post Steve Jobs that I thought that there were signs that the world's greatest industrial innovation engine was slowing. This has undoubtedly turned out to be true and Apple are now under serious pressure with their stock falling consistently. I am an avid watcher of Apple rumors mostly because I think they are a fascinating…read more

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Experiential marketing from British Airways

Posted by in Brand, Marketing, Media

British Airways – engagement and media coming together for a great example of experiential marketing Last week I came across this great experiential marketing example from British Airways in Victoria Station, London, UK. British Airways had created an installation where people could play a flight simulator game and win tickets to a destination. It was very popular with long queues (probably not what they intended!).  From a marketing perspective it was magnified by the clever use of the digital media across the station from the main digital display boards to…read more

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ALL WE CAN SEE IS THE DARK

Posted by in Advertising, Marketing, Personal, Trust

This morning as I was waking up my 3 year old daughter Jemima came into bed for a cuddle. It was cold and she snuggled under the covers putting her head under the duvet. I heard a little voice coming up from beside me, "Dad come under the covers with me." So I dutifully dived my head down under.  I said to her, "we can't see anything in here," and she replied, "all we can see is the dark." This reply struck me. How many times do we encounter situations…read more

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Rebranding lessons of hibu / yell.com

Posted by in Advertising, Brand, Marketing, Media, Trust

Over the last couple of weeks yell.com has been rebranding as hibu. This is the latest example, in a very undistinguished line, of such rebranding failures. When the best a CEO can muster about his companies' latest rebranding is this quote below you know the company is in deep, deep trouble.  'don't read anything into it….It doesn't have any pure meaning behind it. It needed to be short, easy to pronounce and to sound edgy and innovative. It doesn't mean a lot by itself, but if you turn the clock back, neither…read more

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BBC Interview about identity theft and ALLOW’s advice

Posted by in Entrepreneurship, Trust

  Towards the end of last year my company ALLOW commissioned Professor of Ciminology Martin Gill to research how criminals use online information to gani our trust in order to scam people. Martin and I were on various radio stations up and down the land talking about this interesting and worrying research.  Perpetuity Research, Professor Gill's research group has posted the interview from BBC Radio Leicester. Perpetuity Research, Professor Gill's research group has posted the interview from BBC Radio Leicester. We alos created a video of a criminal speaking about…read more

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WHAT IS MARKETING?

Posted by in Brand, Marketing, Marketing training, Media

What is marketing exactly? This most basic of questions was fired at me by one of my blog readers the other day who posed the question in the context the massive changes wrought by digital marketing, branding, dissatisfaction with marketing teams and directors – so what is marketing today?  The guru of marketing Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and…read more

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BUSINESS VISION – LEARNING FROM SUCCESSES & FAILURES (Screencast)

Posted by in Advertising, Book, Brand, Entrepreneurship, Marketing, Trust

Business Vision: I was recently asked by a major corporation to prepare a talk on "Business vision" and how to create them. I told two stories one of Citigroup a massive bank and it's flawed vision and one about a much smaller clothing business Patagonia and it's inspirational leader.  This screencast is a 20 minute version of the hour presentation buts gives you the key points of the stories.  The key points illustrated by these compelling stories of success and failure around setting a business vision are:  Business Vision requires…read more

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ING DIRECT “CAMPAIGN FOR A BIT OF DECENCY” – DECENT OR DECEITFUL ADVERTISING? | financial services advertising

Posted by in Advertising, Brand, Marketing, Media, Trust

ING today splashed the latest instalment of their 'Campaign for a Bit of Decency' onto the front and back covers inside and out of the Metro. ING Direct has quite a prolific history of copy led advertising. I commented on a mortgage advert of theirs a while back questioning whether simplicity and speed of application was really a desired or desirable benefit when advertising a mortgage. Brand building by association This latest campaign is a good example of a currently very common approach to financial services advertising that uses the…read more

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Christmas on a shoestring for the ChrissyB Show

Posted by in Marketing, Media, Trust

Christmas on a shoestring? Is it possible? Had great fun on Monday evening on my monthly slot on the ChrissyB Show on Sky 203 talking about Christmas on a Shoestring. Chrissy and I chatted about the marketing fun and games that happen at Christmas as advertisers spend billions trying to persaude us to part with our cash in a £5bn spending spree. The average household in the UK spends nearly £1000 on Christmas when all is said and done. But is that what Christmas should be about? We all know…read more

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