At the moment I'm thinking, researching and talking with lots of people about what marketing and brands actually achieve. There is a book in development, there are blogs being written and there are presentations being given.
Marketing and brands are massively influential in our economy and our lives. Making them better, both to their businesses, their customers and our society is important. If you are interested in my thinking, or want to share your own then there are lots of ways to contact me and you can follow me through Twitter or on my blog.
I left Capital One in the summer of 2009 and am now on a period of gardening leave. Its been a blissful time with the birth of our third child Jemima. This time has given me an opportunity to take a step back and think about what marketing has to contribute. You can see my thinking in my blog and presentations which are all freely available.
If you want to know more about me then click on the career tab at the top but in short I'm a marketer and some people have said that I am quite good.
At the moment I've got three main projects on the go: I'm writing a book on marketing that will be out in the front half of 2010, I'm setting up a non-profit called the World Lives Project, and I'm also trying to get a business off the ground. I also do some consulting around the edges.
I am open to chatting, collaborating and consulting so please if you want to get in touch drop me a line.
Thanks for visiting Basini.com.
Justin Basini
See my presentation from Battle of the Big Thinking
On 26th November I took part in the Battle of the Big Thinking. 21 of the "biggest thinkers" in marketing, communications and advertising competing. I set up a website (which includes the presentation, a slidecast, and a transcript of the talk) in support of the ideas that I talked about - will you take the red or the blue pill?
FRIENDS & FAMILY PHOTOS (PASSWORD NEEDED)
If you don't have a password email me