Is “easy and quick” really a compelling benefit in the mortgage market – ING Direct seem to think so…

ING DIrect Mortgage Ad

ING Direct are celebrating the fact their mortgage applications are easy and
quick. Given a mortgage is one of the most important financial decisions of
your life I would have thought "careful and considered" might be more
important. Certainly from a risk perspective I'm not sure I'd want to lend
to people who want a mortgage application to be a quick, 25 minute process.

What do you think?

Justin Basini
Web: www.basini.com

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Justin Basini

Entrepreneur, author of Why Should Anyone Buy From YOU?, blogger (www.basini.com), business, brand and marketing thinker and do-er, husband and dad

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