Trust is the proverbial bad penny for financial services. Pages of analysis have been devoted to rebuilding it. Has any of it made a difference? By understanding trust more deeply trust can be rebuilt.

Listen to this Engaging Brand podcast with me and Anna Farmery where we explore brands, trust, business and social capital, all subjects covered in my new book Why Should Anyone Buy From YOU?

Commanding higher fees and more loyalty from your clients is crucial to any freelancer. We all want people talking about our services and enough work to pick and choose. If you want to achieve this there is one thing that you should put at the heart of your relationship with your clients and that is trust.

Walking among strangers in an unfamiliar place has always had a certain piquancy to it…but these uneasy feelings are now more and more common even as we make our way around our own communities and countries.