Marketing, Spotted Justin Basini 17/11/2011 Marketing, Spotted Justin Basini 17/11/2011 Just charged my phone in a cab - courtesy of Vodafone Read More Brand, Marketing Justin Basini 10/09/2010 Brand, Marketing Justin Basini 10/09/2010 THE DEATH OF THE CMO? Vodafone have got rid of the CMO position replacing it with a Chief Commercial Officer. Is this the start of a trend or just a one off and what does it mean for the Vodafone brand and marketing in general? Read More Brand, Marketing, Trust Justin Basini 12/07/2009 Brand, Marketing, Trust Justin Basini 12/07/2009 Why do big companies struggle to get the customer experience right? Read More
Marketing, Spotted Justin Basini 17/11/2011 Marketing, Spotted Justin Basini 17/11/2011 Just charged my phone in a cab - courtesy of Vodafone Read More
Brand, Marketing Justin Basini 10/09/2010 Brand, Marketing Justin Basini 10/09/2010 THE DEATH OF THE CMO? Vodafone have got rid of the CMO position replacing it with a Chief Commercial Officer. Is this the start of a trend or just a one off and what does it mean for the Vodafone brand and marketing in general? Read More
Brand, Marketing, Trust Justin Basini 12/07/2009 Brand, Marketing, Trust Justin Basini 12/07/2009 Why do big companies struggle to get the customer experience right? Read More