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Thinking.Doing.JustinBasini
Home
About
My Blog
Speaking
Media
Book
Contact
Home
About
My Blog
Speaking
Media
Book
Contact
Brand, Marketing, Sustainability, Trust Justin Basini 04/10/2010 Brand, Marketing, Sustainability, Trust Justin Basini 04/10/2010

LEADERSHIP: FROM SHAREHOLDERS TO STAKEHOLDERS (CMO Conference)

My from the 3rd CMO Conference in Zurich on the challenges for marketing as we move from shareholders to stakeholders. The pressures to change the marketing model are huge and this is both a threat and an opportunity for marketing.

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Brand, Marketing, Trust Justin Basini 23/06/2010 Brand, Marketing, Trust Justin Basini 23/06/2010

Restoring Trust in Financial Services Brand

Yesterday I followed Lord Currie's keynote speech at the Reputation in Financial Services Conference 2010, in London, with some reflections on Trust in Financial Services.

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Marketing, Presentations & PR, Sustainability, Trust Justin Basini 13/10/2008 Marketing, Presentations & PR, Sustainability, Trust Justin Basini 13/10/2008

Marketing Direct's Green Marketing Conference presentation - Moving to a multi-channel, integrated marketing model

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Advertising, Marketing, Presentations & PR, Sustainability, Trust Justin Basini 09/11/2007 Advertising, Marketing, Presentations & PR, Sustainability, Trust Justin Basini 09/11/2007

Defining the future of direct marketing in the UK

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