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Thinking.Doing.JustinBasini
Home
About
My Blog
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Contact
Home
About
My Blog
Speaking
Media
Book
Contact
Brand, Marketing, Trust Justin Basini 16/06/2010 Brand, Marketing, Trust Justin Basini 16/06/2010

HOT AIR OR REAL DELIVERY? THE NATWEST/RBS CUSTOMER CHARTER

This week Natwest and Royal Bank of Scotland rolled out their Customer Charter and lots of marketing in support. Full page ads in papers up and down the country. According to these adverts they are now making 14 commitments to help them become "Britain's most helpful bank".

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