Justin Basini 17/08/2015 Justin Basini 17/08/2015

Google to Alphabet: smart move but not radical at all

Justin Basini 11/08/2015 Justin Basini 11/08/2015

Why the Ashley Madison hack has done amazing things for the brand

Justin Basini 21/01/2013 Justin Basini 21/01/2013

Rebranding lessons of hibu / yell.com

Justin Basini 09/01/2013 Justin Basini 09/01/2013

WHAT IS MARKETING?

Justin Basini 01/12/2012 Justin Basini 01/12/2012

Best Books for Christmas

Justin Basini 23/06/2010 Justin Basini 23/06/2010

Restoring Trust in Financial Services Brand

Yesterday I followed Lord Currie's keynote speech at the Reputation in Financial Services Conference 2010, in London, with some reflections on Trust in Financial Services.

Justin Basini 25/03/2009 Justin Basini 25/03/2009

The Big Trust Debate - "This house thinks that restoring trust between consumers and financial services providers is a lost cause.”

Justin Basini 15/10/2007 Justin Basini 15/10/2007

Outside Perspective: brand, US and the credit crunch

Justin Basini 05/06/2007 Justin Basini 05/06/2007

Changing the perception of a brand

Justin Basini 05/02/2006 Justin Basini 05/02/2006

Power to the People

Justin Basini 05/09/2005 Justin Basini 05/09/2005

Reaching out to the B2B World

Justin Basini 05/01/2001 Justin Basini 05/01/2001

Brand: More than just a pretty face