Is this the weakest fragrance concept ever?

Marketing
Written by Justin Basini

......Must have taken, oh, 10 whole minutes for Givenchy to come up with Play.
Justin Basini
Web: www.basini.com
Blog: justinbasini.blogspot.com

Justin Basini
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Virgin outdoor ad promoting up to £200 of john lewis vouchers - feels like a down market tactic vs their traditional service quality benefit led approach