HOW FAR CAN BRAND O2 STRETCH

New blog following O2 CEO Ronan Dunne’s announcement of a superbrand strategy.

Read my thoughts here.

If you have a view why not leave a comment?

Thanks

Justin

www.basini.com

www.blog.basini.com

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ENGAGING WITH THE WEB 2.0 CONSUMER

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....and stretch: How far will O2 be able to stretch it's brand?