WOW YOU’RE AMAZING

Posted by in Brand, Marketing

A really good piece of communication from Virgin Media pinged into my email box yesterday. Thanks to those of you who also emailed me about it (Dan & Lisa).

Firstly the following email arrives with the subject heading “Wow you’re amazing”:

Then you click through to a cute little animation that ends up with a cute thankyou message

CLICK HERE OR ON THE IMAGE TO SEE THE ANIMATION.

The messaging is all about HDTV, the addition of new channels and a new guide to HD. What’s great is it’s short snappy and isn’t selling anything apart from the virtues of Virgin Media.

This is a great example of loyalty communications delivered through a channel that is lower impact in terms of the environment (i.e. no direct mail), and engaging without being demanding.

What do you think? Why not post a comment below?

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Justin

Mail me: justin@basini.com
My website & the RE:Thinking Marketing & Brands blog:http://www.basini.com/
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