Virgin outdoor ad promoting up to £200 of john lewis vouchers – feels like a down market tactic vs their traditional service quality benefit led approach

Justin Basini
Web: www.basini.com
Blog: justinbasini.blogspot.com

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Justin Basini

Entrepreneur, author of Why Should Anyone Buy From YOU?, blogger (www.basini.com), business, brand and marketing thinker and do-er, husband and dad

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