ROUNDING OUT THE BRAND - HOW SKY DOES IT
I was over at Sky a couple of weeks ago and picked up these internal flyers. They cover four areas:
"Do the right thing" - responsibility
"Reduce your footprint" - environment
"Get involved" - sport
"Be inspired" -arts
They are a good example of a brand rounding out its internal brand perception through a range of activities linked to its core business but not in a direct way. Most marketers think about focus, focus, focus - but this often leads to a mono-dimensional brand perception. Sky are covering a range of topics here that will connect with a much broader range of people internally and externally. The fact they are pushing these activities internally indicates that they want employees to feel proud of the brand and magnify through word of mouth.
You can learn more about these activities by visiting:
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