INNOCENT MARKETING FOR SOCIAL GOOD

Innocent, the European smoothie brand now partly owned by Coca-Cola, have created a tie-up with Peace Day which was 21st September. This is a great example of how a brand can drive a connection with the market through a social good.If you want to stay in touch with the latest in marketing and brand re:thinking then please sign up to the RSS or email feed - it's free and easy. Justin Mail me: justin@basini.comMy website & the RE:Thinking Marketing & Brands blog:http://www.basini.com/Follow me: www.twitter.com/justinbasini