A TALE OF THREE LAMPS

This lamp is cheap at £7.99 and feels cheap     This lamp is expensive at £49.99 and feels expensive     This lamp is quite cheap at £12.99 but feels expensiveWhy does it feel so expensive? Chrome styling helps but mainly it's because of the addition of a VERY heavy base which makes it weigh alot. This makes it feel more luxurious and akin to the very expensive lamp. You feel like you are getting alot for your money as you lug the heavy box out of the shop.It's often the subtle, cheap to implement signals that you build into a product which break the price-value equation for the consumer giving your product an advantage in the competitive marketplace.What subtle signals of product and brand quality are you building into your product?If you liked this blog why not sign up to the Re:Thinking Marketing & Brands feed ? Got a view - leave a comment below.Thanks for reading,Justin