I'm Justin Basini an entrepreneur, author, award winning brand marketer, dad to three kids, and husband to one wife

Business leader & entrepreneur

I'm Justin Basini, CEO of ALLOW the company that I founded in 2010. ALLOW puts people back in control of their information and privacy making their data more valuable and secure. We are venture capital backed and there are 8 of us in the team based in London and Chester.

Successful author & blogger

I published my first book in August 2011 which focuses on helping businesses and brands build trust by being better. If you haven't read it then you can get a free chapter and hopefully you'll buy it!

Corporate Speaker

I share my experiences and insight through this site and as a corporate speaker and event speaker. I've spoken at lots of conferences and corporate events about how businesses can thrive in today's hyper-connected and hyper-transparent markets. You can see me speak here.

On TV, Radio and in the press

I'm a regular contributor in the media, the newspapers and on TV, and have a regular slot on the ChrissyB Show on Sky. I speak on a range of marketing, brand, digital and business issues including increasingly on consumer rights and affairs. I've contributed to programmes on consumer debt, identity fraud, digital security, personal branding and fighting the effect of marketing. You can watch Justin Basini and Chrissy here.

Corporate Business Leader

Before ALLOW I was in charge of marketing for Capital One, Deutsche Bank and Procter & Gamble. I was luckily enough to lead a fantastic team at Capital One which allowed us to win many awards including being named Financial Services Marketer of the Year in 2008. I was also named the most powerful marketer Marketing Direct Magazines's Power 100 for my stance on sustainability and environmental leadership. In the past I've also help positions been on the board of the Direct Marketing Association and the Incorporated Society of British Advertisers.

Husband & Dad

Over and above work I'm most proud of my three children and my long-suffering and amazing wife. On a Sunday I can be found in shorts running round a field trying to get 9 year olds to play rugby.

Get in touch

I love getting involved in inspiring teams and businesses, innovations, and brands so if any of this interests you then please feel free to contact me, Justin Basini, you can get in touch or sign up for the email newsletter.