Spoke at a conference this morning for the IBDG. This was a conference for Marketing Directors from different industries and sectors. Humbling to address. Enjoyed it as always.

Title of my talk was a little wierd:

Delivering a clear ROI and being taken seriously by the business

In my preparation came across a few nice videos:

“how not to get ahead in marketing” – Hugo Gaines style (thanks to David Taylor at BrandGym for creating this – although it is not him in the video!)

Overall clearly marketing (defined holistically as discovering consumer needs and meeting them) is important now and in the future. I closed with this chart which gives a sense of what the good marketer could do more of….

Good luck to all the marketers out there – I know it feels tough but keep the faith!

Comments welcome as always!

Justin www.basini.com

Published by

Justin Basini

Entrepreneur, author of Why Should Anyone Buy From YOU?, blogger (www.basini.com), business, brand and marketing thinker and do-er, husband and dad

Leave a Reply

Your email address will not be published. Required fields are marked *