Spoke at a conference this morning for the IBDG. This was a conference for Marketing Directors from different industries and sectors. Humbling to address. Enjoyed it as always.
Title of my talk was a little wierd:
Delivering a clear ROI and being taken seriously by the business
In my preparation came across a few nice videos:
“how not to get ahead in marketing” – Hugo Gaines style (thanks to David Taylor at BrandGym for creating this – although it is not him in the video!)
Overall clearly marketing (defined holistically as discovering consumer needs and meeting them) is important now and in the future. I closed with this chart which gives a sense of what the good marketer could do more of….
Good luck to all the marketers out there – I know it feels tough but keep the faith!
Comments welcome as always!