Unicorns and wizards: #LDNTechWeek

This week has been #LDNTechWeek and London has been buzzing with conferences, talks, events and exhibitions.

The week started with the announcement that London has produced 13 tech unicorns which are Tech companies that have reached a >£1bn valuation. They include Farfetch (clothing marketplace), JustEat (online food ordering), Skrill (payments) and Zoopla (property search). These companies prove that finally we are creating a sustainable and world class technology sector in the UK. These companies also prove that we are creating an environment in the UK where finally entrepreneurial ventures aren’t something the mad or American do but it’s a mainstream choice in the UK. The media has a lot to do with this: Dragons Den, The Apprentice and more generalised positive coverage of entrepreneurs for over a decade now means being an entrepreneur is cool. If I look at my kids they are always talking and thinking about setting up new businesses.

I shared the stage with a wizard of tech in Dan Cobley, CEO of BrightBridge Ventures one of my investors at ClearScore  at the LDNTechWeek conference on Tuesday. Dan was talking about his venture building approach which has really helped to turbo charge the speed to market of ClearScore and is a model of investment which is certainly worth considering if you are looking for investment that also comes with added value.

On Wednesday I took part in a fascinating session at @TechUK with the newly established National College for Digital Skills. This college is launching next September and hopes to bridge the digital skills gap in the UK. They are now in business outreach mode and wanted the views of startup/scale up community as they put together their curriculum and engagement strategy. The most shocking stat shared was the collapse in sixth form students taking ICT / Computing since 2001 to 2013 the numbers have halved. This at a time over which computers and technology have become entirely ubiquitous and all consuming for the same age group. This is a problem.

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It was great to see so many companies attend and share their views. It was also interesting that many of the companies around the table had successfully used apprenticeship schemes. At ClearScore we have a Level 4 apprentice on the team and it’s proving a valuable programme both to her and our company.

Finally yesterday afternoon I took part in a webinar (recording here) organised by Fospha on creating personalised digital experiences. The Fospha technology allows site owners to tailor content and experiences to a specific users mindset in real time. For example if someone is in wish-listing mode then showing them lots of options is great, if someone has take the time to choose items and are about to check out offering that pair of shoes in green could give them a moment to reconsider and you might lose the sale. I was talking about trust and how important it is to create trust and rapport if you are to drive conversion based on my book “Why should anyone buy from you?” which is available on Why Should Anyone Buy From You? on Amazon.

The key point was that technologies exist today that allow you to “de-average” the digital customer experience and the process of de-averaging almost always creates value but I’m going to blog about that next week.

Thanks for reading, leave comments if you liked this blog.

Justin

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Justin Basini

Entrepreneur, author of Why Should Anyone Buy From YOU?, blogger (www.basini.com), business, brand and marketing thinker and do-er, husband and dad

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