Saw this CityIndex campaign on the Waterloo and City line this morning.

I’m sure that it is a strong insight for traders but it’s such a shame that losing out on great experiences such as spending time with your kids or holidays is so often a signal of a life out of balance. Of course there is the counter argument that this new app allows these traders to take holidays or spend time with their children (otherwise they would be tied to their screens at the office) but surely we should be encouraging more balance and not celebrating the behaviour which arguably contributed to the mess and hubris in the City over the past few years.

Another example of marketing which will probably work to sell more stuff but not care for the common good.

What do you think? Feel free to comment.  


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Justin Basini

Entrepreneur, author of Why Should Anyone Buy From YOU?, blogger (, business, brand and marketing thinker and do-er, husband and dad

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