According to Dr.Aric Sigman in Remotely Controlled (2005), more than half of all three-year-olds in America have a T.V. in their rooms, rising to two-thirds by age six, with the average hours watched daily as high as five. From ADHD to our changing values, television has had a significant effect on all our lives, and marketing has paid for it. What responsibility does that place on us as marketers?

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