repositioning

Go on trust me….

March 16, 2010

Don’t change what you do, change your brand position

December 15, 2009

Recently Spotted

At last I found my book in Waterstones

Trust advertising without any substance (again...)

Just charged my phone in a cab courtesy of Vodafone

Advertising in the 1800s

My book a Hall & Partners Book Choice

Marketing Week The three bitter pills you need to take to restore brand trust

WHY STARBUCKS FAILS

Personality from morethan - little touches always bring a brand to life so much more

New store #design wins me over at #Mcdonalds - a better place to hang than #Starbucks
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At last I found my book in Waterstones

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Trust advertising without any substance (again…)

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Just charged my phone in a cab courtesy of Vodafone
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repositioning

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