First published in Marketing Magazine 21st July 2015 The Ashley Madison hack is fascinating, says Justin Basini, co-founder and CEO at ClearScore, as it raises interesting questions about morality, marketing and privacy. The Ashley Madison attack is the juiciest of all hacks so far perpetrated. This is not millions of dry boring credit card details only interesting to fraudsters. No, this is the details of 37m people who have, or want to have, affairs. Their details, including names, photos and even sexual fantasies could soon be up for public consumption.The…read more
I contributed to this thoughtful essay by Tony Langham CEO of Lansons Communications. In this essay Tony argues that the days of standalone corporate PR departments may be numbered, but their distinct function will remain essential even within companies’ merged communications and marketing operations.