Powermat advert: a good use of cbsoutdoor moving poster #advertising (seen at Covent Garden tube)

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…..In a blog from a few months ago I bemoaned the poor use creatively of the projected poster formats that CBSOutdoor have put into the London tube network. I recorded this today and it is a nice use of the format. Lots of bright animation and well branded; uses a lot of black to overcome the relatively weak projection. Also sounds like a cool product. Justin Basini
Web: www.basini.com
Blog: justinbasini.blogspot.com