The Filter Bubble by Eli Pariser – video book review

Review summary of The Filter Bubble: A fantastically interesting and easy to grasp book that explores an important consequence of the personalisation revolution. A must read. 


The Filter Bubble is a thought provoking read by Eli Pariser. Mr Pariser is a veteran online campaigner who Avaaz.org one of the world's largest citizen's organisations. I've followed his writings and thinking over the past few years especially in the context of my business ALLOW. The Filter Bubble is easy to read with some really great examples and stories contained within it's pages. He talks about the obvious companies such as Google and Facebook but also those that are in the background such as Experian and Axciom. If you interested in the internet, privacy, marketing, society, or just curious about how Google makes the decisions it does on what to show you then this is a good book to read.

If you like The Filter Bubble and this review then please buy the book by clicking here or on one of the Amazon buttons.

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THE NEW LANDSCAPE OF BRANDS

A quick post to share a presentation that I put together for the UK Marketing team for Carlsberg. An old friend of mine (Ian Hannaford @ihannaford) is now a Marketing Manager at Carlsberg and he kindly extended an invitation to talk through some thoughts on brands and marketing with the team.

It was great to meet the team and I really enjoyed the session. Some really interesting ideas surfaced which provoked lots of discussion. I learnt alot about Carlsberg including the fact that it is run as a trust contributing to Danish projects and the top board is scientists and artists. How differentiated is that?

I was impressed that the team was open to hearing ideas and thoughts from other marketers and categories – I wish all teams were as open. Thanks also go to the Director of Brands Paul Davies for allowing me a slot at his meeting.

Do you want me come to your team meeting and provoke some thinking and discussion? Email me – I might just take you up on the offer!

As ever – if you have any thoughts, disagreements, energy and passion to share about brands and marketing then please comment below or drop me an email.

Update on Battle of the Big Thinking (for those that have been following my frustrations on Twitter) – I finally have a stable draft of the presentation. If you are attending see you there and if you aren’t you will be able to take part because I’m going to extend an invitation for you to join the debate!

Hope you are having a great day!

Justin

Email me: justin@basini.com
My website: http://www.basini.com/
Read my blog: http://www.blog.basini.com/
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Using Social Media to create communities around your brand




[This is the first in an occasional series of guest blogs that I am sharing from experts in different fields – if you want to guest on my blog send me a mail]

Social media has become almost a necessity when it comes to communicating with your audience, fans and customers. As more and more people turn to social media for entertainment and to follow their favourite companies, brands and celebrities it’s critical that you don’t get left behind. Not participating in social media will be like almost not having a website in the near future. Almost unthinkable!

Many a SEO Company are offering to integrate your business socially, some are good and some have simply no idea. I would suggest looking at your company’s own strategy before choosing any provider should you go down this route.

Social media is all about connecting and communicating with your audience, it’s not enough to create a Twitter account and then think that doing a few tweets will be enough. Your fans want to hear from you regularly, possibly once a day or more. People that are part of your network are generally interested in what you have to say or offer and want to hear more. We’re talking about real fans now, not a million pointless people who only followed you, because you followed them.

By constantly keeping in touch with your audience, you create a “momentum” and a loyal following who will support you and give you valuable feedback. Should you connect with them in the right way they will become the most powerful PR machine you could ever imagine which could make your business explode with sales or enquires or implode should there be a lot of criticism.

The trick to successful social media is effort in creating and maintaining your network and offering things that are of interest. Do not try to “market the hell” out of your network and fans, as all you’ll succeed in doing is losing them.

Social media is an incredibly powerful tool which can help you connect with your customers and fans on a personal level, almost never before possible. This tight communication reaps huge rewards in terms of customer loyalty, brand awareness and building. Social media should be embraced to grow your business as not participating can actually do more harm than good.

This article was written by Christopher Angus – An award winning Internet Marketer. You can get in touch with Christopher Angus here or read his blog here.

As always – do you have a view? Do you like guest blogs? Are you creating communities of trust around your brand? Share a comment below!

Justin

Email me: justin@basini.com
My website: http://www.basini.com/
Read my blog: www.blog.basini.com
Follow me: www.twitter.com/justinbasini

Did you know you can sign up for updates from Justin Basini? Click here