Is “easy and quick” really a compelling benefit in the mortgage market – ING Direct seem to think so…

ING DIrect Mortgage Ad

ING Direct are celebrating the fact their mortgage applications are easy and
quick. Given a mortgage is one of the most important financial decisions of
your life I would have thought "careful and considered" might be more
important. Certainly from a risk perspective I'm not sure I'd want to lend
to people who want a mortgage application to be a quick, 25 minute process.

What do you think?

Justin Basini