New #ad introduces the Homeserve characters….

One of my team (Dan Grainger) is now working at Homeserve – they have just launched a new TV ad.

You can watch it here:

Simple concept, good characters (maybe too many?), as with all these character based things the trick is in the integration with the rest of the comms so that they have impact. They have been integrated into the website so far so good.

Good luck with the new campaign Dan.