CONNECTING PROPOSITIONS TO CREATIVE

A friend of my was raving about this advert from John Lewis (it made her cry!)

And she is quite right this is a special piece of advertising. A rare example of a good idea, brilliantly executed and bringing to life the brand and the message fantastically.

Good job –  John Lewis and Adam & Eve (their agency)

TWITTER TRANSPARENCY IN ACTION

This is why I love social media. The Evening Standard are leading this afternoon with the story of Stuart MacLennan the 24 year old parliamentary candidate for Labour in the Scottish constituency of Moray. MacLennan has tweeted in the past offensive and racist comments. He’s also tweeted about being drunk for days. Given he is 24 maybe this can be put down to a folly of yoof but thank goodness for the transparency of social media and Twitter specifically in allowing us to know that he holds these views and not waste a vote.

Anyone up for standing in Moray for Labour?

Justin Basini
Web: www.basini.com
Read my blog: www.blog.basini.com