A really good piece of communication from Virgin Media pinged into my email box yesterday. Thanks to those of you who also emailed me about it (Dan & Lisa).
Firstly the following email arrives with the subject heading “Wow you’re amazing”:
Then you click through to a cute little animation that ends up with a cute thankyou message
The messaging is all about HDTV, the addition of new channels and a new guide to HD. What’s great is it’s short snappy and isn’t selling anything apart from the virtues of Virgin Media.
This is a great example of loyalty communications delivered through a channel that is lower impact in terms of the environment (i.e. no direct mail), and engaging without being demanding.
What do you think? Why not post a comment below?
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