CONNECTING PROPOSITIONS TO CREATIVE

A friend of my was raving about this advert from John Lewis (it made her cry!)

And she is quite right this is a special piece of advertising. A rare example of a good idea, brilliantly executed and bringing to life the brand and the message fantastically.

Good job –  John Lewis and Adam & Eve (their agency)

Published by

Justin Basini

Entrepreneur, author of Why Should Anyone Buy From YOU?, blogger (www.basini.com), business, brand and marketing thinker and do-er, husband and dad

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