Thinking.Doing

BBC Interview about identity theft and ALLOW’s advice

Posted by in Entrepreneurship, Trust

  Towards the end of last year my company ALLOW commissioned Professor of Ciminology Martin Gill to research how criminals use online information to gani our trust in order to scam people. Martin and I were on various radio stations up and down the land talking about this interesting and worrying research.  Perpetuity Research, Professor Gill's research group has posted the interview from BBC Radio Leicester. Perpetuity Research, Professor Gill's research group has posted the interview from BBC Radio Leicester. We alos created a video of a criminal speaking about…read more

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WHAT IS MARKETING?

Posted by in Brand, Marketing, Marketing training, Media

What is marketing exactly? This most basic of questions was fired at me by one of my blog readers the other day who posed the question in the context the massive changes wrought by digital marketing, branding, dissatisfaction with marketing teams and directors – so what is marketing today?  The guru of marketing Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and…read more

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BUSINESS VISION – LEARNING FROM SUCCESSES & FAILURES (Screencast)

Posted by in Advertising, Book, Brand, Entrepreneurship, Marketing, Trust

Business Vision: I was recently asked by a major corporation to prepare a talk on "Business vision" and how to create them. I told two stories one of Citigroup a massive bank and it's flawed vision and one about a much smaller clothing business Patagonia and it's inspirational leader.  This screencast is a 20 minute version of the hour presentation buts gives you the key points of the stories.  The key points illustrated by these compelling stories of success and failure around setting a business vision are:  Business Vision requires…read more

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ING DIRECT “CAMPAIGN FOR A BIT OF DECENCY” – DECENT OR DECEITFUL ADVERTISING? | financial services advertising

Posted by in Advertising, Brand, Marketing, Media, Trust

ING today splashed the latest instalment of their 'Campaign for a Bit of Decency' onto the front and back covers inside and out of the Metro. ING Direct has quite a prolific history of copy led advertising. I commented on a mortgage advert of theirs a while back questioning whether simplicity and speed of application was really a desired or desirable benefit when advertising a mortgage. Brand building by association This latest campaign is a good example of a currently very common approach to financial services advertising that uses the…read more

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Christmas on a shoestring for the ChrissyB Show

Posted by in Marketing, Media, Trust

Christmas on a shoestring? Is it possible? Had great fun on Monday evening on my monthly slot on the ChrissyB Show on Sky 203 talking about Christmas on a Shoestring. Chrissy and I chatted about the marketing fun and games that happen at Christmas as advertisers spend billions trying to persaude us to part with our cash in a £5bn spending spree. The average household in the UK spends nearly £1000 on Christmas when all is said and done. But is that what Christmas should be about? We all know…read more

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Thesis 2.0 review for non-web expert marketers and bloggers

Posted by in Entrepreneurship, Marketing, Reviews, Technology

Thesis 2.0: running a website or want to? This could help you   Thesis 2.0 is something I've based my refresh of basini.com on and so I wanted to review it. It's a bit of a departure for me but I wanted to share my views because this new theme system for WordPress seems to have really polarised people – some love it and some hate it! Let's start with some background. Many people run their websites using WordPress – which started as a blogging platform (and of course still is)…read more

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Best Books for Christmas | christmas, book

Posted by in Book, Brand, Entrepreneurship, Marketing, Media, Reviews, Technology

Books for Christmas? Well it's the 1st December so time to offer some help in the run up to Christmas! If you are looking for some Christmas Book inspiration for friends, family, colleagues or your team what better than to give a top business or marketing book to give them something to think about when they aren't passing the port or munching on a mince pie. These are the best books that I've read recently and I've sorted them into four sections: digital and internet, brand & marketing, economics & business,…read more

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The Filter Bubble by Eli Pariser – video book review

Posted by in Book, Media, Reviews, Technology

Review summary of The Filter Bubble: A fantastically interesting and easy to grasp book that explores an important consequence of the personalisation revolution. A must read.  The Filter Bubble is a thought provoking read by Eli Pariser. Mr Pariser is a veteran online campaigner who Avaaz.org one of the world's largest citizen's organisations. I've followed his writings and thinking over the past few years especially in the context of my business ALLOW. The Filter Bubble is easy to read with some really great examples and stories contained within it's pages. He…read more

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