Don’t change what you do, reposition your brand to create value

Just posted a new blog about the repositioning of the Aer Lingus brand.

http://www.blog.basini.com/2009/12/dont-change-what-you-do-change-your.html

Please share with others and if you have ideas and thoughts, please comment.

Justin

justin@basini.com

www.basini.com

www.blog.basini.com

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Justin Basini

Entrepreneur, author of Why Should Anyone Buy From YOU?, blogger (www.basini.com), business, brand and marketing thinker and do-er, husband and dad

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