LEADERSHIP: MARKETING FOR SOCIAL GOOD
In last week’s Marketing Week there was an article that I contributed an interview to called Beyond the Boardroom Walls written by Lucy Handley. It is well worth reading.
The central premise is that marketing can change behaviour positively and negatively. Using the skills, creativity and ideas of marketing it has the potential to make an important contribution to solving some of the issues that we face in our society and world.
I explored some of these trends and ideas in my recent presentation at the 3rd CMO Conference and in a presentation I co-authored with Tom Farrand from Pipeline called the True Value of Brands. Both can be seen at my slideshare site.
If you have ideas or thoughts on these issues or the social role of marketing then please comment below.
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