Cute piece of DM from Sky

This piece of direct mail dropped through the letter box a few days ago from Sky. They clearly know we are Virgin Media customers and the pack is very direct at attacking their competitors. Also includes the classic “letter to x” approach.

We won’t be changing I love Virgin Media!

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Justin Basini

Entrepreneur, author of Why Should Anyone Buy From YOU?, blogger (www.basini.com), business, brand and marketing thinker and do-er, husband and dad

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