Community involvement at Waitrose

Have been meaning to post this for a while. Waitrose (UK supermarket) are connecting with their customers and local community through their charitable giving. As you check out you are given a plastic green coin which you can then use to vote for one of three local charities. I love this its engaging for the customer, raises the profile of local charities and issues, and connects a national high street brand with a sense of connection with their local community. Justin Basini
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Justin Basini

Entrepreneur, author of Why Should Anyone Buy From YOU?, blogger (, business, brand and marketing thinker and do-er, husband and dad

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