Thinking.Doing

The case for connectedness and influence – our view on the European referendum | europe

Posted by in Entrepreneurship, Personal, politics, Technology

First published on the ClearScore blog on 1st June 2016 I’ve thought long and hard about whether to publish this blog. It represents my personal view of the upcoming EU Referendum. However, and this is the aspect that gave me pause for thought, it also represents the view of the corporate body that is ClearScore. I think it is incredibly important that employees and users understand both sides of the argument and have clarity on the views of the people and businesses that they rely on. To this end, the…read more

Google to Alphabet: smart move but not radical at all

Posted by in Brand, Marketing, Technology, Trust

First published in Marketing Magazine 11th August 2015 The move from Google to Alphabet is far from radical; it’s well trodden as a business model by FMCG giants like P&G and Unilever, argues Justin Basini, co-founder and CEO at ClearScore. With the creation of a holding company called Alphabet they are starting to look more like a Procter & Gamble or Unilever The blog post announcing the rebranding of the Google into Alphabet this morning has taken everyone a bit by surprise. The markets have generally reacted positively with a…read more

Unicorns and wizards: #LDNTechWeek | London Tech Week

Posted by in Entrepreneurship, Technology, Trust

This week has been #LDNTechWeek and London has been buzzing with conferences, talks, events and exhibitions. The week started with the announcement that London has produced 13 tech unicorns which are Tech companies that have reached a >£1bn valuation. They include Farfetch (clothing marketplace), JustEat (online food ordering), Skrill (payments) and Zoopla (property search). These companies prove that finally we are creating a sustainable and world class technology sector in the UK. These companies also prove that we are creating an environment in the UK where finally entrepreneurial ventures aren’t something the…read more

Apple Rumors: The iPhone 6, the iWatch and the Apple innovation engine

Posted by in Advertising, Marketing, Technology

What and when will the next iPhone appear and will it be the iPhone 6? I blogged back in October 2011 at the disappointing launch of the iPhone 4S which was Apple's first major product launch post Steve Jobs that I thought that there were signs that the world's greatest industrial innovation engine was slowing. This has undoubtedly turned out to be true and Apple are now under serious pressure with their stock falling consistently. I am an avid watcher of Apple rumors mostly because I think they are a fascinating…read more

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Thesis 2.0 review for non-web expert marketers and bloggers

Posted by in Entrepreneurship, Marketing, Reviews, Technology

Thesis 2.0: running a website or want to? This could help you   Thesis 2.0 is something I've based my refresh of basini.com on and so I wanted to review it. It's a bit of a departure for me but I wanted to share my views because this new theme system for WordPress seems to have really polarised people – some love it and some hate it! Let's start with some background. Many people run their websites using WordPress – which started as a blogging platform (and of course still is)…read more

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Best Books for Christmas | christmas, book

Posted by in Book, Brand, Entrepreneurship, Marketing, Media, Reviews, Technology

Books for Christmas? Well it's the 1st December so time to offer some help in the run up to Christmas! If you are looking for some Christmas Book inspiration for friends, family, colleagues or your team what better than to give a top business or marketing book to give them something to think about when they aren't passing the port or munching on a mince pie. These are the best books that I've read recently and I've sorted them into four sections: digital and internet, brand & marketing, economics & business,…read more

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The Filter Bubble by Eli Pariser – video book review

Posted by in Book, Media, Reviews, Technology

Review summary of The Filter Bubble: A fantastically interesting and easy to grasp book that explores an important consequence of the personalisation revolution. A must read.  The Filter Bubble is a thought provoking read by Eli Pariser. Mr Pariser is a veteran online campaigner who Avaaz.org one of the world's largest citizen's organisations. I've followed his writings and thinking over the past few years especially in the context of my business ALLOW. The Filter Bubble is easy to read with some really great examples and stories contained within it's pages. He…read more

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FREEDOM, TECHNOLOGY AND CHOICE

Posted by in Advertising, Brand, Marketing, Media, Technology, Trust

Freedom – I’ve been thinking a lot about it recently. Last weekend, Remembrance Sunday in the UK, was a timely and sobering reminder that millions have sacrificed their lives to protect freedom for us and still do. But what are these freedoms that need to be so preciously protected? It seems to me that freedom is inextricably linked to choice. Our freedom is proved when we make the choices we do. FREEDOM & TECHNOLOGY? We live today in a world empowered by technology which as well as offering us many…read more

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Tell me what this blog should focus on in 2013

Posted by in Advertising, Book, Brand, Entrepreneurship, Marketing, Media, Sustainability, Technology, Trust

If you can't see the survey then click here. What content would You like to see on basini.com. This year I'm asking for help in prioritising my thinking and writing. PLEASE FILL IN THIS SHORT SURVEY. Thanks for your help and if you leave your email one lucky respond will get a free copy of my book – Why Should Anyone Buy From You? worth £19.99.  Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

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