I spotted this in a Cafe Nero – seemingly the cost of screens is falling so much that they are popping up everywhere.
My book was a conference give away at the Meaningful Brands Conference – given away to a 100 top marketing and media folks!
At last found my book in Waterstones! It’s been sold out elsewhere which I suppose is a good thing!
Just picked up a Vodafone branded London cab with an in-cab phone charger unit. Driver said I was the first person to ask to use it in a month!
We tend to think of advertising as a modern phenomenon but its been in volume for a long time. This is from a photograph in the London Transport Museum showing a wall of advertising in a London station in the 1800s.
Richard Madden, Chief Strategy Officer at Kitcatt Nohr Digitas, has been reading my book and shares his thoughts on brand and business trust in his regular Marketing Week column.
What does a ceiling in Starbucks tell us about the experience they deliver? Brands are planned and developed centrally but they are always experienced locally. Bridging that gap is the challenge and yesterday in Starbucks a ceiling showed how difficult this can be.