Spotted
I spotted this in a Cafe Nero – seemingly the cost of screens is falling so much that they are popping up everywhere.
My book was a conference give away at the Meaningful Brands Conference – given away to a 100 top marketing and media folks!
Just picked up a Vodafone branded London cab with an in-cab phone charger unit. Driver said I was the first person to ask to use it in a month!
We tend to think of advertising as a modern phenomenon but its been in volume for a long time. This is from a photograph in the London Transport Museum showing a wall of advertising in a London station in the 1800s.
Richard Madden, Chief Strategy Officer at Kitcatt Nohr Digitas, has been reading my book and shares his thoughts on brand and business trust in his regular Marketing Week column.... [Read more]
What does a ceiling in Starbucks tell us about the experience they deliver? Brands are planned and developed centrally but they are always experienced locally. Bridging that gap is the challenge and yesterday in Starbucks a ceiling showed how difficult this can be. ... [Read more]
I love this organic farm in Italy that uses its catalogue to tell their story so beautifully. See their latest catalogue and why it is so impressive (VIDEO) Hope you enjoy and get inspired. Justin
Spotting in Nottingham’s Cock and Hoop pub Justin Basini Web: www.basini.com Read my blog: www.blog.basini.com
Good for Notts council. Voting it’s quick, it’s important, I wish it were easy Justin Basini Web: www.basini.com Read my blog: www.blog.basini.com
As recommended by Seth Godin’s blog this morning. Todd Sattersten (@toddsattersten) has written an interesting and easy to read ebook on pricing: Read it here: http://www.toddsattersten.com/
Last year I recommended the best selling book – Exploiting Chaos – by a friend of mine Jeremy Gutsche. Jeremy’s website Trend Hunter continues to go from strength to strength. His model is fascinating. He has thousands of “trend hunters” posting interesting content about stuff happening all over the world. But what I really love ... [Read more]
A must for every banker! Weird yellow shoe cover thing in John Lobb so you can keep your shiny brogues from getting tarnished on way to work Justin Basini Web: www.basini.com Read my blog: www.blog.basini.com
Metro are really good at these innovative media placements. Justin Basini Web: www.basini.com Read my blog: www.blog.basini.com
Have been meaning to post this for a while. Waitrose (UK supermarket) are connecting with their customers and local community through their charitable giving. As you check out you are given a plastic green coin which you can then use to vote for one of three local charities. I love this its engaging for the ... [Read more]
Loved this from a small company in the Midlands – using old packaging (of which every retail company must have loads) to repack as they send out. Well done to the Retreat company of Leicestershire. Justin Basini Web: www.basini.com Read my blog: www.blog.basini.com
Books you should read
