Thinking.Doing

Thesis 2.0 review for non-web expert marketers and bloggers

Posted by in Entrepreneurship, Marketing, Reviews, Technology

Thesis 2.0: running a website or want to? This could help you   Thesis 2.0 is something I've based my refresh of basini.com on and so I wanted to review it. It's a bit of a departure for me but I wanted to share my views because this new theme system for WordPress seems to have really polarised people – some love it and some hate it! Let's start with some background. Many people run their websites using WordPress – which started as a blogging platform (and of course still is)…read more

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Best Books for Christmas | christmas, book

Posted by in Book, Brand, Entrepreneurship, Marketing, Media, Reviews, Technology

Books for Christmas? Well it's the 1st December so time to offer some help in the run up to Christmas! If you are looking for some Christmas Book inspiration for friends, family, colleagues or your team what better than to give a top business or marketing book to give them something to think about when they aren't passing the port or munching on a mince pie. These are the best books that I've read recently and I've sorted them into four sections: digital and internet, brand & marketing, economics & business,…read more

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The Filter Bubble by Eli Pariser – video book review

Posted by in Book, Media, Reviews, Technology

Review summary of The Filter Bubble: A fantastically interesting and easy to grasp book that explores an important consequence of the personalisation revolution. A must read.  The Filter Bubble is a thought provoking read by Eli Pariser. Mr Pariser is a veteran online campaigner who Avaaz.org one of the world's largest citizen's organisations. I've followed his writings and thinking over the past few years especially in the context of my business ALLOW. The Filter Bubble is easy to read with some really great examples and stories contained within it's pages. He…read more

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2 min Video book review: Cradle to Cradle

Posted by in Reviews

Last week I read a fantastic book called Cradle to Cradle about eco-effective product design. Really easy to read and really mind expanding. Definitely a read for all those involved in designing and delivering products. Here is a link to it on Amazon (its an affiliate link so you know!) and my two minute video review. I am thinking of doing a series of these video book reviews. Please give me feedback on whether you think they work and what I should include. Here is also a TED talk by…read more

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