Thinking.Doing

Experiential marketing from British Airways

Posted by in Brand, Marketing, Media

British Airways – engagement and media coming together for a great example of experiential marketing Last week I came across this great experiential marketing example from British Airways in Victoria Station, London, UK. British Airways had created an installation where people could play a flight simulator game and win tickets to a destination. It was very popular with long queues (probably not what they intended!).  From a marketing perspective it was magnified by the clever use of the digital media across the station from the main digital display boards to…read more

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Rebranding lessons of hibu / yell.com

Posted by in Advertising, Brand, Marketing, Media, Trust

Over the last couple of weeks yell.com has been rebranding as hibu. This is the latest example, in a very undistinguished line, of such rebranding failures. When the best a CEO can muster about his companies' latest rebranding is this quote below you know the company is in deep, deep trouble.  'don't read anything into it….It doesn't have any pure meaning behind it. It needed to be short, easy to pronounce and to sound edgy and innovative. It doesn't mean a lot by itself, but if you turn the clock back, neither…read more

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WHAT IS MARKETING?

Posted by in Brand, Marketing, Marketing training, Media

What is marketing exactly? This most basic of questions was fired at me by one of my blog readers the other day who posed the question in the context the massive changes wrought by digital marketing, branding, dissatisfaction with marketing teams and directors – so what is marketing today?  The guru of marketing Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and…read more

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ING DIRECT “CAMPAIGN FOR A BIT OF DECENCY” – DECENT OR DECEITFUL ADVERTISING? | financial services advertising

Posted by in Advertising, Brand, Marketing, Media, Trust

ING today splashed the latest instalment of their 'Campaign for a Bit of Decency' onto the front and back covers inside and out of the Metro. ING Direct has quite a prolific history of copy led advertising. I commented on a mortgage advert of theirs a while back questioning whether simplicity and speed of application was really a desired or desirable benefit when advertising a mortgage. Brand building by association This latest campaign is a good example of a currently very common approach to financial services advertising that uses the…read more

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Christmas on a shoestring for the ChrissyB Show

Posted by in Marketing, Media, Trust

Christmas on a shoestring? Is it possible? Had great fun on Monday evening on my monthly slot on the ChrissyB Show on Sky 203 talking about Christmas on a Shoestring. Chrissy and I chatted about the marketing fun and games that happen at Christmas as advertisers spend billions trying to persaude us to part with our cash in a £5bn spending spree. The average household in the UK spends nearly £1000 on Christmas when all is said and done. But is that what Christmas should be about? We all know…read more

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Best Books for Christmas | christmas, book

Posted by in Book, Brand, Entrepreneurship, Marketing, Media, Reviews, Technology

Books for Christmas? Well it's the 1st December so time to offer some help in the run up to Christmas! If you are looking for some Christmas Book inspiration for friends, family, colleagues or your team what better than to give a top business or marketing book to give them something to think about when they aren't passing the port or munching on a mince pie. These are the best books that I've read recently and I've sorted them into four sections: digital and internet, brand & marketing, economics & business,…read more

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The Filter Bubble by Eli Pariser – video book review

Posted by in Book, Media, Reviews, Technology

Review summary of The Filter Bubble: A fantastically interesting and easy to grasp book that explores an important consequence of the personalisation revolution. A must read.  The Filter Bubble is a thought provoking read by Eli Pariser. Mr Pariser is a veteran online campaigner who Avaaz.org one of the world's largest citizen's organisations. I've followed his writings and thinking over the past few years especially in the context of my business ALLOW. The Filter Bubble is easy to read with some really great examples and stories contained within it's pages. He…read more

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FREEDOM, TECHNOLOGY AND CHOICE

Posted by in Advertising, Brand, Marketing, Media, Technology, Trust

Freedom – I’ve been thinking a lot about it recently. Last weekend, Remembrance Sunday in the UK, was a timely and sobering reminder that millions have sacrificed their lives to protect freedom for us and still do. But what are these freedoms that need to be so preciously protected? It seems to me that freedom is inextricably linked to choice. Our freedom is proved when we make the choices we do. FREEDOM & TECHNOLOGY? We live today in a world empowered by technology which as well as offering us many…read more

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