Business Vision: I was recently asked by a major corporation to prepare a talk on "Business vision" and how to create them. I told two stories one of Citigroup a massive bank and it's flawed vision and one about a much smaller clothing business Patagonia and it's inspirational leader. This screencast is a 20 minute version of the hour presentation buts gives you the key points of the stories. The key points illustrated by these compelling stories of success and failure around setting a business vision are: Business Vision requires…read more
I am delighted to say that at long last my book – Why Should Anyone Buy From YOU? is available as a Kindle edition. Now you can read all about how trust works, what you can do to create, nurture and capture it on your favourite e-reader. For more information on Why Should Anyone Buy from YOU? including videos, praise and free chapter click here.
Books for Christmas? Well it's the 1st December so time to offer some help in the run up to Christmas! If you are looking for some Christmas Book inspiration for friends, family, colleagues or your team what better than to give a top business or marketing book to give them something to think about when they aren't passing the port or munching on a mince pie. These are the best books that I've read recently and I've sorted them into four sections: digital and internet, brand & marketing, economics & business,…read more
Review summary of The Filter Bubble: A fantastically interesting and easy to grasp book that explores an important consequence of the personalisation revolution. A must read. The Filter Bubble is a thought provoking read by Eli Pariser. Mr Pariser is a veteran online campaigner who Avaaz.org one of the world's largest citizen's organisations. I've followed his writings and thinking over the past few years especially in the context of my business ALLOW. The Filter Bubble is easy to read with some really great examples and stories contained within it's pages. He…read more
My book was a conference give away at the Meaningful Brands Conference – given away to a 100 top marketing and media folks!
If you can't see the survey then click here. What content would You like to see on basini.com. This year I'm asking for help in prioritising my thinking and writing. PLEASE FILL IN THIS SHORT SURVEY. Thanks for your help and if you leave your email one lucky respond will get a free copy of my book – Why Should Anyone Buy From You? worth £19.99. Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.
At last found my book in Waterstones! It’s been sold out elsewhere which I suppose is a good thing!
Trust is the proverbial bad penny for financial services. Pages of analysis have been devoted to rebuilding it. Has any of it made a difference? By understanding trust more deeply trust can be rebuilt.
Richard Madden, Chief Strategy Officer at Kitcatt Nohr Digitas, has been reading my book and shares his thoughts on brand and business trust in his regular Marketing Week column.
From Lehman brothers to BP to Toyota to British politicians’ expenses to global warming science and even the global financial meltdown, brands and their consumers have suffered from serious, catastrophic collapses in trust.Through a series of blog posts and excerpts from my new book Why Should Anyone Buy from You? we will create insights around strategy, brands, marketing and communication that will help you create trust in brands and understand the twenty-first century mission for marketing: the re-humanization of business.