Thinking.Doing

Apple Rumors: The iPhone 6, the iWatch and the Apple innovation engine

Posted by in Advertising, Marketing, Technology

What and when will the next iPhone appear and will it be the iPhone 6? I blogged back in October 2011 at the disappointing launch of the iPhone 4S which was Apple's first major product launch post Steve Jobs that I thought that there were signs that the world's greatest industrial innovation engine was slowing. This has undoubtedly turned out to be true and Apple are now under serious pressure with their stock falling consistently. I am an avid watcher of Apple rumors mostly because I think they are a fascinating…read more

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ALL WE CAN SEE IS THE DARK

Posted by in Advertising, Marketing, Personal, Trust

This morning as I was waking up my 3 year old daughter Jemima came into bed for a cuddle. It was cold and she snuggled under the covers putting her head under the duvet. I heard a little voice coming up from beside me, "Dad come under the covers with me." So I dutifully dived my head down under.  I said to her, "we can't see anything in here," and she replied, "all we can see is the dark." This reply struck me. How many times do we encounter situations…read more

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Rebranding lessons of hibu / yell.com

Posted by in Advertising, Brand, Marketing, Media, Trust

Over the last couple of weeks yell.com has been rebranding as hibu. This is the latest example, in a very undistinguished line, of such rebranding failures. When the best a CEO can muster about his companies' latest rebranding is this quote below you know the company is in deep, deep trouble.  'don't read anything into it….It doesn't have any pure meaning behind it. It needed to be short, easy to pronounce and to sound edgy and innovative. It doesn't mean a lot by itself, but if you turn the clock back, neither…read more

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BUSINESS VISION – LEARNING FROM SUCCESSES & FAILURES (Screencast)

Posted by in Advertising, Book, Brand, Entrepreneurship, Marketing, Trust

Business Vision: I was recently asked by a major corporation to prepare a talk on "Business vision" and how to create them. I told two stories one of Citigroup a massive bank and it's flawed vision and one about a much smaller clothing business Patagonia and it's inspirational leader.  This screencast is a 20 minute version of the hour presentation buts gives you the key points of the stories.  The key points illustrated by these compelling stories of success and failure around setting a business vision are:  Business Vision requires…read more

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ING DIRECT “CAMPAIGN FOR A BIT OF DECENCY” – DECENT OR DECEITFUL ADVERTISING? | financial services advertising

Posted by in Advertising, Brand, Marketing, Media, Trust

ING today splashed the latest instalment of their 'Campaign for a Bit of Decency' onto the front and back covers inside and out of the Metro. ING Direct has quite a prolific history of copy led advertising. I commented on a mortgage advert of theirs a while back questioning whether simplicity and speed of application was really a desired or desirable benefit when advertising a mortgage. Brand building by association This latest campaign is a good example of a currently very common approach to financial services advertising that uses the…read more

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FREEDOM, TECHNOLOGY AND CHOICE

Posted by in Advertising, Brand, Marketing, Media, Technology, Trust

Freedom – I’ve been thinking a lot about it recently. Last weekend, Remembrance Sunday in the UK, was a timely and sobering reminder that millions have sacrificed their lives to protect freedom for us and still do. But what are these freedoms that need to be so preciously protected? It seems to me that freedom is inextricably linked to choice. Our freedom is proved when we make the choices we do. FREEDOM & TECHNOLOGY? We live today in a world empowered by technology which as well as offering us many…read more

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WHAT EXACTLY IS THIS THING CALLED CONTENT? | content marketing

Posted by in Advertising, Brand, Marketing

The latest buzz Content and Content Marketing? Content and content marketing was the focus of Amelia Torode’s DM to me on twitter this morning asking – “Had quick question, I am writing a feature on “content” – when you use the word (if you do) what exactly do you mean by that? Hope all good!”   I’ve been thinking a lot about the latest trend of content marketing because it has been so important as a driver of quality traffic for ALLOW. I define content as anything that I can…read more

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