Comments on: ALREADY DESTROYING VALUE? THE CADBURY-KRAFT MERGER

By: Would anyone care if your brand disappeared?

Would anyone care if your brand disappeared? — Fri, 25 Nov 2011 10:48:40 +0000

[...] miss Cadbury in a post-Kraft merger world because an outstanding British business of over 100 years got consumed by a faceless US [...]

By: PJ

PJ — Wed, 20 Jan 2010 05:19:44 +0000

RIP Cadbury.

By: Wilf Badger

Wilf Badger — Tue, 19 Jan 2010 16:11:17 +0000

Justin, This is very sad. I blogged about it here – http://badgersview.blogspot.com/2010/01/chocolates.html

Wilf Badger

By: Taylor Anderson

Taylor Anderson — Tue, 19 Jan 2010 16:04:02 +0000

Justin

I couldn't agree more. I am gutted about this and I cannot really explain why. I know cadbury is a global brand with global workers and blah blah blah! But it is English! It's ours and like everything else that is English it is being given away! The taste will change – not because Kraft will be stupid enough to change it but because it will no longer be a British Company. We make so little in this country which makes us weak and reliant on everywhere else. And who exactly is Kraft borrowing the money from? What will happen to Cadbury if they cannot pay?

By: Christopher Walker

Christopher Walker — Tue, 19 Jan 2010 14:17:22 +0000

Given events of the last two years, focusing on more than short term financial gain is paramount to redeveloping position in the markets. While the deal has seen the Cadbury share price soar, analyst forecasts for the next two years had the company surpassing itself. I fear that as part of the Kraft conglomorate the facets that had made Cadbury a strong brand, in particular its internal culture, quality, global reach and ethical stance, will be sidelined as Rosenfeld et al desperately seek to recoup financial return given they rebuffed Buffett. I don't see this as adding long-term value to either shareholder or consumer. The real value may now be in decline, look at what happened to Terry's chocolate orange…