Business Vision: I was recently asked by a major corporation to prepare a talk on "Business vision" and how to create them. I told two stories one of Citigroup a massive bank and it's flawed vision and one about a much smaller clothing business Patagonia and it's inspirational leader.
This screencast is a 20 minute version of the hour presentation buts gives you the key points of the stories.
The key points illustrated by these compelling stories of success and failure around setting a business vision are:
- Business Vision requires leadership that listens and learns but can also lead from the front
- Business Vision requires head and heart to be compelling
- Business Vision needs to be creative but also pragmatic to be effective
What do you think of business vision?
What do you think about business and brand visions? Do they inspire you to feel great about the business you work in or run and it's business vision? Leave a comment!
If you want to see the full presentation including the videos then visit the presentation on Prezi.com.
Want me to speak at your business or team event? I regularly speak about trust, business vision, brands, marketing or a wide range of topics tailored to your event – please get in touch.