This lamp is cheap at £7.99 and feels cheap






This lamp is expensive at £49.99 and feels expensive






This lamp is quite cheap at £12.99 but feels expensive

Why does it feel so expensive? Chrome styling helps but mainly it’s because of the addition of a VERY heavy base which makes it weigh alot. This makes it feel more luxurious and akin to the very expensive lamp. You feel like you are getting alot for your money as you lug the heavy box out of the shop.

It’s often the subtle, cheap to implement signals that you build into a product which break the price-value equation for the consumer giving your product an advantage in the competitive marketplace.

What subtle signals of product and brand quality are you building into your product?

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Published by

Justin Basini

Entrepreneur, author of Why Should Anyone Buy From YOU?, blogger (www.basini.com), business, brand and marketing thinker and do-er, husband and dad

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