A TALE OF THREE LAMPS

A TALE OF THREE LAMPS post image

This lamp is cheap at £7.99 and feels cheap

 

 

 

 

 

This lamp is expensive at £49.99 and feels expensive

 

 

 

 

 

This lamp is quite cheap at £12.99 but feels expensive

Why does it feel so expensive? Chrome styling helps but mainly it’s because of the addition of a VERY heavy base which makes it weigh alot. This makes it feel more luxurious and akin to the very expensive lamp. You feel like you are getting alot for your money as you lug the heavy box out of the shop.

It’s often the subtle, cheap to implement signals that you build into a product which break the price-value equation for the consumer giving your product an advantage in the competitive marketplace.

What subtle signals of product and brand quality are you building into your product?

If you liked this blog why not sign up to the Re:Thinking Marketing & Brands feed ? Got a view – leave a comment below.

Thanks for reading,

Justin

{ 1 comment… add one }

  • Chuck Griffitt September 24, 2011, 3:08 pm

    “Woe to the man whose heart has not learned while young to hope, to love – and to put its trust in life.” ~ Joseph Conrad

    Reply

Leave a Comment

Next Post:

Previous Post:

GET INSIGHTS AND IDEAS HERE


Enter your email

Preview | Powered by FeedBlitz - your data is safe with us