I was recently asked to speak at an away day for the marketing team at Ernst & Young. I was delighted to help and was really impressed with the level of engagement and discussion around differentiation and the contribution of marketing to the business. Professional services marketing can often be a difficult area but the team seemed really fired up to make a difference.
Here is the slidecast of the presentation I gave.
If you have any thoughts on professsional services marketing or any of the themes in the presentation then please reach out to me or comment below. And if you want me to speak at your event please email me.