I am working on several ventures at the moment:
A new marketing book - launching in first half 2010
The role of marketing and brands in our world, especially in the developed economies, is huge. However the consumption they drive, and the impact they have on our communities is increasingly, in totality, destructive. How can we answer these challenges, fulfilling a social as well as commercial purpose? This book will outline a core set of ideas to answer this question.
I am working with Jon Elek from AP Watt on this exciting project. You can see my entry on their website by searching for me.
If you are interested in some of the themes that will be in the book you can see the following presentations and resources that I have put together:
www.escapingthematrix.basini.com
A website that I put together in support of my presentation at
Campaign's and APG's Battle of the Big Thinking November 2009.
My slideshare site
Here is a set of my presentations on the changing brand and
marketing landscape.
I am also launching a non-profit based on life streaming called The World Lives Project sometime in 2010.
This is an incredibly exciting project taking 24 kids from 24 countries for one year and life-streaming their stories with the world.
Visit back here when we get into launch phase.
In the meantime if you are intrigued by the concept, especially if you are a school or potential sponsor, then please drop me an email.
Finally, I am launching a new business which is much too early stage to talk about yet but I am very excited about.
So if any of these ideas, ventures or projects interest you then please get in touch
Click here and email me.